A Kiwi in Beijing

Baidu is the dominant search engine in China Mainland, taking a market share of more than 75 according the latest statistics from China Internet Information Center. If you are planning to introduce your services and products to China on the Internet, Baidu is one of the traffic sources that you can’t afford to miss, and if you are not sure how to do it yourself, a Baidu SEO service provider is what you need.

Here are the top 4 Baidu SEO tips for those who are new to the new world:

1. Baidu is jumpy

Baidu has been long abused by spammers so Baidu hates search engines cheaters – sometimes it may overreact. So if you don’t want to get in trouble, do take your SEO a little easy, especially in the beginning.

2. Meta tags still matter

There have been talks in the English SEO world that meta tags are not important no more, but in the Chinese SEO world, they do matter.

3. Chinese content is needed

Well, since Baidu is somewhat a local search engine targeting Chinese speaking areas,Baidu seldom pays any attention to websites in other languages. So if you want to do well on it, have a Chinese website that has Chinese content not only in titles and meta tags but also in the content.

4. Baidu puts the government in front of the user

It is pretty common to see that some certain types of content and websites are not accessible from Baidu, for example, porn sites, political sensitive content, etc. So please keep yourself clean from this and don’t play with fire. Even though the Chinese government won’t kick your butt, Baidu will throw you out of the window.