A Kiwi in Beijing

Sina Weibo has become amazingly popular these in China. The registered users have reached 100 million people. So if you would like to introduce your company, your service or products to China via SEO or online marketing, don’t miss Sina Weibo. Below is a step by step guide for you to get familiar with it.

1. Create a Sina Weibo profile for China online marketing.

Go to t.sina.com and register yourself a Sina Weibo account. Then customize your profile to stand out.

2. Tweets, tweets and tweets.

Tell people you and your company are still alive by making daily tweets – 5 – 10 a day is good enough. Articles, blogs, news stories you have read and found interesting in your industry.

3. Follow people and be followed.

The connection method on Sina Weibo is kinda different from being friends on Facebook, RenRen, etc. You don’t get a two-way friendship, usually. But sometimes, if you follow someone, that can attract the followee’s attention so you may be followed back by him/her. Anyway, content is king, so keep your daily updates to a high standard.

4. Share stuff.

Sharing is caring. You may see some interesting video, images, articles etc, share it on Sina Weibo with your Chinese audience. It is as easy as one click away sometimes.

5. What is the buzz about your company?

You can monitor anything that is hot on Sina Weibo. This may be very useful for your marketing and PR teams within the company. Sina Weibo has an integrated search engine that can help you find what you are interested in by searching for a specific topic.

6. Direct message.

If you would like to “talk to” some specific person on Sina Weibo, try the direct message function. You can post an update with the “@username” in your tweet, so the one will know he/she is mentioned and check what you want to say to them. Pretty cool, huh?